Some say the origin of Forever New dates back to the 1940s. Namely, to a fashionable socialite. She custom-made a gentle laundry powder for her family. Forever New launched in the 1980s. Subsequently, they have attracted devoted users around the world. Hence, today, it remains forever favorite. In particular, those who love what they wear. Indeed, they are committed to gentle, effective cleaning. Their products are eco-friendly, plant-based cleansers that are biodegradable. This includes naturally derived essential oils. Hence, their products are free of parabens. They are also free of phthalates, SLES, and dyes. And, they are cruelty-free. Nothing is ever tested on animals.